The one-sentence pitch – how to create it

Recent studies show that the average adult attention span has dropped to around 8 seconds.

So you better make the most of your limited window.

Try following the advice of Founder Institute founder Adeo Ressi:

“my company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(secret sauce)_”.

Even just thinking about this is a very useful exercise.

And way more difficult than you think.

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