5 Ways to Benefit From a Holiday Sales PlanThis article updated from original post in 2021. Life in 2020 and 2021 were stressful and under numerous lockdowns with government oversight of our lives. Add in the supply chain crisis that began in the Panama Canal, stir in Putin’s War on Ukraine and uncertainty abounds. Whether you’re an

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Finding Your WHY –Start With WHYDiscover Your WHYWrite Your HOW’sStart With WHY –When people discover they have a great idea and want to turn it into a business, about 50% know WHY. They have explored their memories for experiences and discovered a pattern that develops into their WHY. For the other 50%, it’s a process. They

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Wyoming AdventureI’ve taken a short “renewal break” from writing while Tracy and I ventured to Wyoming for some personal time.  I spent a week taking notes and pictures. We spent hours talking about where we are, what we each want to accomplish and how.  And we each came up with one thing we want to do,

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What Do You Do?Marketing Message A.K.A. Elevator PitchHow will you respond when someone asks, “What do you do?” or “Tell me about your business”? Answer: Your elevator pitch. A short, clear statement that explains what your business does and why it is unique. Many entrepreneurs find it awkward or difficult to promote themselves and their business, when

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Welcome to Week 53.53?  Yup, some years there are 53 weeks and leave it to 2020 to be a leap year and have 53 weeks.  Table of Contents Welcome to Week 53.InventoryFinancing Your PurchasesShippingCleaning This year has been a challenge for so many folks.  Numerous Covid-19 deaths, no events, many without jobs due to small

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